How we scaled their eCommerce cycling business to develop a second stream of revenue for the Canterbury business.

With two physical stores in Rangiora and Papanui, Pushbikes has established themselves as a go-to for cycling enthusiasts in Canterbury.

Although they’ve had a website for some time - having realised early on that their customers preferred to do research online before visiting the store to commit to a purchase - there was never a reason to really push the website and eCommerce sales as a second source of income … until this year.

When the first lockdown struck in March, Pushbikes decided it was time to turn their website into a revenue stream in order to safeguard against the closure of their physical stores, and to meet the growing eCommerce needs of their customers.
Visit Pushbikes

In search of results,
they found Sprocket

Pushbikes had been with another marketing agency for a couple of years, who was managing their Google Adwords campaigns. However, they’d never seen much of a result from the money spent, and Richard was growing frustrated.
“We needed a marketing agency that could deliver results, plain and simple. The only really quantifiable sign of a successful marketing campaign is sales, that’s what business owners like myself are really interested in.”
Richard Allin, Owner of Pushbikes
After some research, Richard found Sprocket Digital online through our paid advertising campaigns, and reached out to see what we could offer him.
“It was a bit more expensive than the last agency, but Sprocket knew what they were talking about, and we were on the same page in terms of the results we were looking for. The expectations were clearly set from the start - spend X amount, generate this in sales.”
Richard Allin, Owner of Pushbikes

The growth has to
be seen to be believed

Pushbikes didn’t have a lot on their website aside from a few product listings. Since partnering up with Sprocket Digital, they’ve added a lot more items and pushed the website’s presence, and seen a big uptake in online shopping in response.
“We’ve always wanted to drive sales through our website, and we know heaps of people used to visit the website to look at specs before coming into the shop, now it’s about getting them to buy online, or do click and collect.”
Richard Allin, Owner of Pushbikes
Through a data-driven digital marketing strategy, Sprocket has delivered Pushbikes an enormous amount of leads, sales, and return customers.
“The growth for Pushbikes has been nuts. That 5336% may sound dramatic, but it’s because everything is up across the board - there’s been an increase in sales per item, an increase in quantity sold, all these things that contribute to that massive online revenue growth.”
Harry Kidby, Senior Growth Advisor, Sprocket Digital
It wasn’t always a straight line to the top, though. After two cycles of good but not dramatic growth, our third cycle together has been the most impactful, despite never increasing marketing spend by a single dollar.
“Richard believed in the process and stuck with it, and now is seeing results.”
Harry Kidby, Senior Growth Advisor, Sprocket Digital

October’s year-on-year revenue saw an increase of 5336% - and no, that’s not a typo.

Transitioning to 
long term solutions

Pushbikes’ journey is not over yet. Following on from the success of their paid advertising campaigns, Sprocket is now launching a long-term SEO strategy that’ll ensure the leads keep coming in and sales stay high, even when the paid advertising slows down.
Richard’s proud of the results that have come in so far, and is looking forward to what comes next.
“Often, we like to jump in with paid advertising first, and generate enough revenue from that to invest back into more long term strategies like SEO. What usually happens when you stop paying for ads is that the revenue just stops. That’s why we’re launching this organic strategy to keep them growing in the medium and long term.”
Harry Kidby, Senior Growth Advisor, Sprocket Digital

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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