Pure Coco needed a boost to re-establish their digital presence, grow their online sales, and land leads in their inbox. Sprocket Digital had just the solution.

Pure Coco isn’t a newcomer to the wholefood industry - they’ve been around since 2012, sourcing and supplying high-quality coconut and cacao products from the Pacific and Southeast Asia direct to Kiwi kitchens.

Born from a desire to make a difference, all of Pure Coco’s products are ethically sourced to support the villages they come from. Their range of products brings naturally nutrient-dense foods to NZ cafes, restaurants, and wholefood markets.

In an industry of stiff competition and low prices, Pure Coco has always had to fight for its footing online. Starting in January 2020, Sprocket Digital was excited to take on the task.
Visit Pure Coco

Wanted: A marketing partner for consistent growth and good ideas

When our partnership with Pure Coco began, they were in need of a marketing partner that could deliver more - more good ideas, more consistent growth of their online sales, and more loyal customers.

“We had another digital agency we’d been working with”, explains Alex McLachlan, Marketing Manager for Pure Coco, “They were okay, but Sprocket presented to us and it just seemed like a far better, more reasonable deal.”

Pure Coco operates both B2B and B2C models, but one part they’ve struggled with in the past is getting in front of the right people to be able to convert their target audience with Pure Coco's healthy product offerings and to explain their amazing heart-warming story and vision behind the company.
“A lot of Pure Coco’s range are products that consumers would typically buy in the supermarket, as opposed to directly from the manufacturer. “We needed to show value in the product they offer, over and above what consumers could get from their normal retailer.”
Dan Rack, Senior Growth Advisor, Sprocket Digital
Through consistent meetings with Alex and Pure Coco’s director Myles McLachlan, Dan and the team were able to propose ideas and opportunities for business growth through executable actions and a strategic marketing plan.

Within a few weeks of working together, Pure Coco was already seeing results. Alex recalled of the first month: “We jumped in, and instantly noticed a progression in sales - our sales quadrupled almost straight away.”

“We’re the best
we’ve ever been online”

The timing to begin working together couldn’t have been more perfect, with the unexpected lockdown in March forcing businesses throughout NZ to shift online.

“They’d already done a lot of the back-end work to figure out what worked and what didn’t, and to push our sales. Our whole foodservice industry evapourated overnight due to COVID, however, due to the switch to Sprocket we were able to increase our online sales to cover these loses through that period.” Explained Alex.

“We used to be in a good place online, then for a few years we dropped off. Sprocket got us back up there, and now we’re the best we’ve ever been online. Our sales have gone up 700% since being with Sprocket".
“There’s a lot more brand awareness, a lot of people are saying ‘I’ve seen your social, I’ve seen your posts online’ - we never used to get that. Now people see it and recognise it, and they know the brand".

“Then there are the referrals as well - we’re now getting leads coming through search each week. We’ve always been in the position of trying to track down leads, but now they’re coming to us through Google searches.”

From every angle, from brand awareness to hot leads and tangible revenue growth Pure Coco has reaped the benefits of a strong holistic digital advertising campaign backed by data and driven by performance.

Sustaining digital growth
despite the downturn

When it came to the COVID-19 lockdown in March, Pure Coco wasn’t unaffected - as suppliers to the hospitality industry they found a large chunk of their B2B market dropped off - but thanks to the work already done on their website and marketing campaign, they were able to keep growing from that foundation.

"We were lucky we were already online before COVID, and we were able to stay afloat and actually increase our sales through our website! Luckily we went with Sprocket at the right time - if we hadn’t, we couldn’t have taken advantage of that online market through that tough time".
In a relatively short time, Pure Coco has established a strong foothold online. We continue to run regular meetings to bounce ideas off each other and come up with new initiatives to take the business even further, and can’t wait to see how their results grow over time.
“A lot of people in the digital advertising industry talk the talk but don’t walk the walk. The good thing with Sprocket is that they are legit - they really do walk the walk, and they are good people to work with in regards to ideas and trying to find ways to better the position we’re in. They’re constantly thinking of new ways to improve.”
Alex McLachlan, Marketing Manager, Pure Coco

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzSheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews