In late 2019, Andrew, an avid cricket fan, came up with a business idea: an eCommerce store to sell cricketing gear to Kiwis. 

NZ Cricket Store was born as a side hustle, and quickly grew to also offer gear for other sports such as rugby and football. However, Andrew soon ran into a problem: he found himself spending too much time on marketing for the business, leaving him too little time for long-term development and business growth.

After working with an agency overseas, Andrew realised that the sticking point was their lack of local knowledge, so he started looking closer to home:

“I was looking for agencies, and I started seeing Sprocket’s ads and I thought - if they can target me based on what I’m looking for, they can target my customers too.”

“The case studies and video testimonials really sold me, especially when I saw these stats on their site showing huge revenue increases. At first I thought ‘surely that can’t be right’ but when I spoke to the team they assured me it was all true, so I had to give them a shot.” - Andrew, Owner of NZ Cricket Store
Visit NZ Cricket Store

The familiar startup conundrum

The dilemma Andrew faced is common in startups - when you’re the sole owner/operator, it’s easy to get trapped into doing the day to day legwork on your own. However, in order to scale, it’s essential to delegate key responsibilities away from yourself so you can focus on the bigger picture.
“They were a brand new business when they came to us - NZ Cricket Store were selling on TradeMe, so they knew there was a demand for their products, but they weren’t able to make a huge impact while it was just Andrew doing everything himself.”
Harry Kidby, Senior Growth Advisor, Sprocket Digital
Despite Andrew’s efforts to learn the basics of Facebook marketing himself, he wasn’t seeing enough sales to justify the use of his time in that area of the business.

Harry and the Sprocket team designed an omnichannel strategy that would combine Google and Facebook acquisition and remarketing campaigns to get higher conversions and returns for NZ Cricket Store’s ad spend.
“Even though I was getting traffic, I didn’t have anyone buying anything. I was wasting my time on making ads and monitoring, rather than running my actual business.”
Andrew, Owner of NZ Cricket Store
Starting with NZ Cricket Store’s website, the team tweaked the copy and other elements to optimise it for conversions, before launching the first round of campaigns in July.

Breaking records
at every turn

In the first month that Sprocket worked with NZ Cricket Store, we saw a positive uptick in sales, which only increased in the following months.
“We’ve seen exponential growth so far - each week is a record-breaking week.”
Harry Kidby, Senior Growth Advisor
Aside from a bit of data collection and a few tweaks to the website in the early days, we’ve been working on steadily building and optimising NZ Cricket Store’s campaigns.

We’ve brought their bounce rate down from 60% to 4%, increased revenue by 141% in the first three months and increased return customers by 29%.
On top of that, we’ve also increased the average order value by 41% and increased the total number of orders by 66%.
“They took the marketing off my hands, so overnight I didn’t have to worry about it. Now I’ve hired two staff to look after the packaging and dispatching, and I just look after expansion and finding new products.” “We had our highest grossing day, and then the highest-grossing month, and then the next month broke that record, then broke it again … then the third month broke all the records. This month we’ll be breaking our previous records again!”
Andrew, Owner of NZ Cricket Store

Supporting local
to see us all grow

One of the main factors that led Andrew away from overseas marketing agencies and toward us was that we’re local:
“Since the lockdown, I’ve been much more aware of supporting local businesses, so I’m happy working with a Kiwi company now. The best part about Sprocket is the ease of working with them - they’re hard-working, and if I need anything I can just email them and they’ll get it sorted.” “For other business owners reading this - give Sprocket three months to show you what they can do. I was getting impatient early on, watching the stats go up and down day by day, but Harry helped me to see the bigger picture. After the optimisation period, it started to show, and since then it’s just kept growing.”
Andrew, Owner of NZ Cricket Store

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

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    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews