Scaling the business’ eCommerce growth without losing their footing

Gearshop, an eCommerce business based in Nelson that sells a range of outdoor equipment for tramping, mountain biking, camping, hunting, fishing, and more, wants to grow. But more than that, they want to grow while maintaining a healthy return on ad spend (ROAS), so they can consistently scale up both reach and revenue.

However, they hit a snag: each time Gearshop tried to spend more on advertising, the returns would struggle to keep up. A higher investment didn’t deliver higher returns.

So when Harry, Senior Growth Advisor, said the team at Sprocket could deliver a steady return even as they scale, Gearshop owner Hamish Pirie was interested to see whether we could deliver.

“My business is 90% online - we’ve got a retail showroom and a warehouse that people can walk into, but we’re primarily focussing on the online market. I have a very hard line - you’ve got to prove your worth, I said.”

- Hamish Pirie, Owner, Gearshop
Visit Gearshop

The mission: to keep investment
and returns growing in tandem

Increasing your advertising investment is easy. Making sure the returns you’re getting from that investment are increasing at the same rate requires expertise.

What many businesses see – and what Gearshop also saw before partnering with Sprocket – is a blow-out in budget when they try to scale. When you’re delivering 10:1 returns on your marketing investment, it’s easy to think that by doubling your budget will result in twice the returns.
“We were excited to take on a growth challenge like Gearshop - Hamish knows his numbers intimately, has ambitious growth plans and an awesome (and extensive) product range. It was a project we couldn’t wait to get stuck into and we were confident that we could over-deliver on the ROAS targets, even as we scaled aggressively”.
Harry Kidby, Senior Growth Advisor, Sprocket Digital
In reality, it takes a strong digital strategy rooted in a thorough understanding of attribution modelling to consistently scale and keep investment and returns growing in tandem, enabling you to make more as you spend more.

Hamish at Gearshop set Sprocket the challenge of keeping his eCommerce business’ return on ad spend at 10:1 as we scaled his advertising investment.
“The challenge is really managing that return vs cost, and keeping it optimised as the business grows. So far, they’re achieving good results. I’m wanting that return on investment to be as strong as possible, and they’re certainly doing a good job.”
Hamish Pirie, Owner, Gearshop

Mapping out the journey
can make all the difference

Using attribution modelling, Sprocket works to scale all customer touchpoints – not just the last one. We look at a customer’s entire journey online to plot out the most effective and efficient way to distribute advertising spend, creating an optimised funnel that draws in results.

In the year that Gearshop has been with Sprocket, they’ve seen:
  • An 89% increase in order volume (August 2020 vs August 2019)
  • A 700% increase in sales of high-margin products (August 2020 vs August 2019)
  • 98% growth in revenue for September year on year
“Attribution modelling and mapping out the customer journey has been the secret to our success so far. Hamish trusts us and grants us the freedom to shift media spend quickly between platforms and campaigns - ensuring we’re always getting the best ROAS possible.”
Harry Kidby, Senior Growth Advisor, Sprocket
Gearshop’s owner, Hamish is pleased with our progress:
“We’ve seen some good growth, and that’s the ultimate goal. We’re heading into our busy season now, so the real test will be at the end of summer if we can maintain those numbers and keep those results coming in. Sprocket are professional, easy to work with, listen to direction, and results-driven. They can be given a target and told ‘this is what you need to achieve’ and they’ll go and do it. I’d say to anyone – give them a chance to prove themselves. That’s what I did, and it’s working so far.”
Hamish Pirie, Owner, Gearshop

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews