How we helped Concrete Grind & Polish to solidify their leading presence online.

Operating across Auckland for over 20 years, Concrete Grind & Polish has built a steady reputation as an industry leader and team of experienced craftsmen. Specialising in diamond-polished concrete floors, their quality of work and workmanship speak for themselves.

But sometimes, even the best quality work needs a helping hand to get noticed by new customers.

Like many other long-running Kiwi businesses, Concrete Grind & Polish advertised for years in the old printed Yellow Pages, and have seen the advertising world change around them through the shift to digital.

And like many of our clients, there came a point when Karen and John Chapman, owners of Concrete Grind & Polish, asked themselves “What if we could be getting more from our advertising?”

And that’s where, in 2017, our journey began.
Visit Concrete Grind & Polish

In search of better service,
they found Sprocket

After being with the same advertising agency for so long, it’s natural to wonder what else is out there, or whether you could be getting more bang for your marketing buck.
“As a smaller marketing agency, we at Sprocket pride ourselves on providing a more personalised offering than the larger agencies, to deliver better results for small businesses that are more fine-tuned toward their goals.”
Dan Rack, Senior Growth Advisor - Sprocket Digital
When it came to connecting with Concrete Grind & Polish, our timing couldn’t have been more perfect for them:
“We’d been with Yellow Pages for a while, and felt we could be doing better elsewhere – if you’re not getting results, of course you’ll start looking. Dan and the team from Sprocket were smart and seemed to know their stuff. They called at the right time, and it all worked out.”
Karen Chapman, Owner - Concrete Grind & Polish
On a mission to deliver satisfying results and show what we could do for them, Dan set to work on developing a personalised digital strategy for Concrete Grind & Polish.

From the ground up,
we invested in the right places

The core of any business’ digital presence is their website, so that’s where work began.
“Sprocket assisted with developing our website, turning it into something we’re really proud of – a strong presence. When people look at it now, they feel encouraged to give us a call. People like to read the reviews and see what previous clients think … it shows them we’re a strong business.”
Karen Chapman, Owner - Concrete Grind & Polish
Once that solid foundation was crafted, we started Google Ads campaigns to draw potential customers to their site.

In their industry, Google Ads is an essential tool for generating new leads. As Karen explains:

From Google Ads, our advertising strategy has naturally branched out to reach wider audiences through Facebook and Instagram marketing to deliver a fully omnichannel presence across digital media.

“People are looking for us on Google, we have to be there. We were prepared to invest in Google Ads, because we knew we had to have it, but if we were going to invest that money it had to be with a company that gets results.”

Maintaining Concrete Grind & Polish’s position at the top of their field

Deploying and managing a high yielding digital strategy takes more than a simple PPC campaign.
“Over the journey, a lot has changed. We’ve given a lot of guidance and advice, updated their website, and continually made changes to improve it. We started off with just Google Ads, and now we’re using an omnichannel approach involving Facebook and SEO too.”
Dan Rack, Senior Growth Advisor - Sprocket Digital
The numbers speak for themselves – from the first month we started working with Concrete Grind & Polish, to the last 30 days (at time of writing), there’s been a 300% increase in conversions and leads generated.
The focus now has shifted from growth to maintenance, as Karen and John are content with both the scale and strength of their business.
“Now we’re just looking for quality leads. We don’t need to get any bigger – we just want lots of people phoning us for a quote – more or less what’s already happening!”
Karen Chapman, Owner - Concrete Grind & Polish
Partnering with an experienced team is the first step you can take to growing your business online, and cementing your place in your industry. Sprocket delivers results that support your greater business goals, and we love seeing companies succeed.

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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
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