Growing with digital

In the competitive industry of truck and minibus hire, Auckland Vehicle Rentals recognised they had to do something different to stand out in their niche. Despite a long history, they were seeing revenue dropping each year as competitors sprung up and visibility dropped.

With 20 years behind them, Director Sonya Biddulph and the team started out when small business marketing relied on the yellow pages and printed classifieds. Now, they’re well aware that the best way to be seen is on Google, through both ads and first-page search results — but they couldn’t do it themselves.

They needed someone who could keep up with emerging trends, and consistently monitor and improve on their marketing efforts.
Visit Auckland Vehicle Rentals

Faced with underperforming marketing results and a continuing loss of revenue, Sonya sought a marketing agency who could turn the tide and bring them back into the black, so she came to us at Sprocket

Jared, our Senior Growth Advisor at Sprocket Digital, was excited to take up the challenge of marketing this niche business and turning around their revenue with the power of digital.
As with all of our clients, there was no straightforward solution or quick fix — before we could create success, we first had to understand their business, their challenges, and their niche.

Shifting Gears with Sprocket

Coming into a business that already has a marketing history, it’s important to begin with reviewing that history, before constructing our own digital marketing strategy. Past failures tell us just as much as successes.
"The first thing we did was analyse and review what they were currently doing, to look at what was performing, and what could be improved"
Jared Grib, Senior Growth Advisor
While SEO is one of the most important factors for online visibility - especially on Google - it can take time to bear fruit, which is why it’s so important to create a diverse and methodical digital marketing strategy for our clients.

With this strategy, we were able to see performance improvements from our first month’s campaigns, while still implementing deep site-wide optimisation that would come into effect gradually.
After a few months though, we needed to change tack and design a new strategy, tailor-made for Auckland Vehicle Rentals
Although performing well by standard metrics, our campaigns weren’t hitting the target of increased business revenue at the rate we’d hoped for.

Through meetings between our team and theirs, we came up with an ambitious new campaign strategy. With a firm goal of revenue generation taking priority over standard marketing measures, we were able to focus our efforts and sharpen our campaign to reach that success.
Now they’re seeing 30% revenue growth year-on-year
Strong and open client relationships are important, and with each monthly meeting Sonya was thrilled to be able to report on the AVR’s growing success and find enjoyment in the process of small business marketing with us.
"With Sprocket, I loved their transparency. Jared was very open and honest, and I felt like nothing is too much trouble - you can come to them with a problem, or say ‘can you do that?’ and if they don’t know, they’ll dig until they find the answers."
Sonya Biddulph, Auckland Vehicle Rentals
Our efforts to understand AVR’s niche market and look outside the box to find ways to grow her business revenue through digital marketing strategies have earned us some high praise:
"Sprocket did exactly what I needed them to. I needed someone to drive the campaign, to focus on the goal and achieve it."
Sonya Biddulph, Auckland Vehicle Rentals

The Road Ahead

Having kickstarted revenue generation, our focus is now on iterating and finding innovative ways to improve their current standing even further.

Our regular group strategy meetings have enabled Sonya to keep on top of Auckland Vehicle Rental’s campaigns while relieving her of the pressure of day-to-day decision making.

Moving forward, as we continue to optimise our success together, we look forward to creating further revenue generation and shifting into an organic campaign model that will be more cost-effective.

Being a performance-based marketing agency, we only succeed and grow when our clients do. It’s in our best interests to monitor, pivot, and be creative with our campaigns to reach the goals laid out by our clients.
We’re stoked that Sonya has already recommended Sprocket Digital to several of her peers, two of whom we’re now working with to achieve their digital marketing goals:
“I have no hesitation in recommending Sprocket Digital. In a world of experts and blowhards, they are the real deal”
Sonya Biddulph, Auckland Vehicle Rentals

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

    knowledge Hub

    Tackling the Challenge: How to Respond to a 1 Star Review on Google My Business

    5 MIN READ

    How to Identify Phishing Scams on Facebook Messenger




    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews