How we helped Archer Roofing scale up their revenue by 320.75% with a digital marketing strategy.

Back in 2017, Red Beach business Archer Roofing was small but determined to grow. A newly opened business, they offered a high-quality roofing service across northern Auckland and the Hibiscus Coast, but owner/director Kevin Curtis knew there was space to do more.

He was determined to scale up the business, and the first step would be making sure people knew who Archer Roofing was. After testing out a few digital marketing options and seeing the potential, Kevin decided to align his business with Sprocket Digital to find the support he needed.

Together with our Senior Growth Advisor Dan Rack, Kevin developed a business plan to grow his revenue and capability, starting with attracting and converting leads.
Visit Archer Roofing

Deploying a plan for sustainable growth

We here at Sprocket specialise in creating digital plans that enable businesses to scale up and thrive for the long term. As the business grows and shifts, our plans do too, to focus on particular areas that present the best opportunity for optimisation.

Dan explains:
“With Archer Roofing, our initial plan was to start with a focus on leads and grow the business through a Google Ads strategy. Increasing the business’ leads and conversions brought in a steady flow of work, which enabled us to step up into the next phase – setting up the business for the future.”
Dan Rack, Senior Growth Advisor - Sprocket Digital

Moving with the business
to continue offering more

With Google Ads bringing in a steady revenue stream by the end of our first year together, our focus turned to Search Engine Optimisation for Archer Roofing’s website and other channels.

Now, after around two years of investment in SEO, we don’t need to run Google Ads anymore – it’s all organic – and the success speaks for itself:
  • Archer Roofing pulls in around 120 leads per month, entirely from organic reach.
  • We’ve reduced Kevin’s spend to around 20% of what he was spending before.
  • Work is busier than ever, with jobs booked months in advance and back to back contracts for Kevin and his team.
To Kevin, this success enables him to feel confident in the steady stream of work that flows in from the successful digital marketing strategy, and – best of all – he’s been able to realise his business’ potential through seeing it scale up in a solid, sustainable fashion.
“I went from having one guy to now having six, with a consistent volume of work. I’m often booked up for weeks solid, it’s a great place to be.”
Kevin Curtis, Director - Archer Roofing

From starting out with a single employee, Archer Roofing has grown into a thriving business of six employees with work regularly booked out 4-8 weeks in advance. 

Archer Roofing's revenue has grown by 320.75% from year one to today.

Archer Roofing is in a great position, and still comfortably growing. Our relationship has strengthened over the past three years, deepening the level of trust Kevin places in our advice and strategies.
“Dan’s been great, he guided me toward figuring out what I wanted to achieve, and knew what needed to be done to get me a whole lot of work – on the website, in advertising, across the board.”
Kevin Curtis, Director - Archer Roofing
We’re thrilled to continue working with such a motivated, ambitious business owner. Seeing a small business grow in such an exponential fashion has been enormously rewarding, and exactly what motivates us to keep working with SMEs across New Zealand.
The impact of an effective digital strategy can’t be overstated, and Kevin couldn’t be more appreciative:
“Sprocket are really good at bringing in new leads, and opening doors for new opportunities. It feels really good, having that consistent work feeding in. It feels really comfortable – even through times like this.”
Kevin Curtis, Director - Archer Roofing

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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