Chatbots & Facebook Messenger Marketing

As a small business owner, your biggest challenge is that you’re short on funds and human resources. It’s not always financially feasible to hire staff to help you out with work. So does this mean you have to settle for providing subpar service to clients? With the strategic use of chatbots and Facebook Messenger marketing, you can give customers the red carpet treatment without a single other human being involved. Here’s how.

Customers Want Instant Gratification

Modern customers have never had more choice of service and product providers than they do today. Whether they need an emergency plumber or a wedding cake, a Facebook or Google search will produce thousands of results to choose from. While they’ll likely choose the first options that come up, it doesn’t mean that this business will end up serving them. They’ll probably have a few questions to ask, and whether or not they proceed will depend on the speed and quality of the response.

You might feel like this isn’t fair – as your business is dependent on you to get everything done. Luckily, tools exist to make the job easier – and they’re affordable too.

What Are Chatbots?

A chatbot or messenger bot automatically answers and sends messages to customers. It can be programmed to answer queries after hours by telling customers when your standard operating times are, or it can provide a list of possible questions and answers a customer might want to be answered. It can help troubleshoot common issues they might face and inform them of your product or service offering. This way, by the time a customer pushes through to make contact, they know what you’re offering and are more likely to commit to a purchase.

Isn’t It Fake?

Most customers know that chatbots aren’t real and don’t expect them to have the answer to everything. Having one that can handle basic queries is more than enough!

How To Go About It?

A bot needs to be programmed correctly, as this will determine how efficiently and effectively it works. Start by compiling a list of commonly asked questions and then thinking of how to word them in a way a person will respond. There are several free chatbot builders available online, that allow you to choose preselected options from a visual builder. If your bot needs are very basic, this suffices, but if you expect more, we recommend it be built using coding. This option can be done on Facebook Messenger and your website.

As you can see, chatbots and Facebook Messenger have a massive amount of potential for your small business. All you need to do is to partner with a marketer that understands how to use them to your benefit.

Want to know more? Talk to the Team at Sprocket Digital.


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