If you want to find a way for your website to increase rankings, you might be surprised at this suggestion: deleting web pages. It sounds insane, but it’ll make sense when you understand how index bloat affects you. Here’s how deleting your pages will optimise your site for better ranking and Search Engine Optimisation.
What Is Index Bloat?
Google indexes every website on its search engine. However, sometimes, the Google algorithm will index anything and everything that it can find – whether you want it to be indexed or not. That causes a significant amount of incorrect data and content being indexed. Cleaning it up takes hours of stress, headaches and maintenance, especially for a large site or an online store.
To explain it simply, index bloat occurs when too many pages of low-quality content on your website are indexed on Google and other search engines. This makes it very difficult for the material to be processed, optimised and ranked. It becomes far more challenging and inefficient to retrieve relevant information from that website.
Why Index Bloat Is Bad For SEO
Index bloat can cause the following on your website and SEO:
- It uses too many of Google’s resources, which are limited per website
- It sends the Google algorithm to dead-ends
- It impacts the website’s ability to rank
- It decreases the quality evaluation of your domain
What Does Index Bloat Consist Of?
Index bloat consists of several instances of low-quality content or pages found on one website. You can find the following in a site with index bloat:
- Duplicate content – One of the most common causes of index bloat is unintentional duplicate content, appearing on more than one page.
- Thin content – Thin content has no value to your users. It includes low-quality attachments, doorway pages, and web pages with very little material. It also causes your domain to drop in value.
- Pagination – Pagination is used to split up the same content into multiple pages. For example, having twenty blogs on your website that are split into three blogs per page – therefore, having multiple pages of blogs. This affects your SEO because most pages will have the same title, meta description and – in terms of online stores – duplicate content.
- Underperforming content – This is content that doesn’t generate traffic, hasn’t converted leads and doesn’t contain backlinks. This content is considered redundant and should be removed.
Why Deleting Pages Works
Because these pages that have caused index bloat are considered low-quality, you might as well not have them on your site at all. In an ideal situation without index bloat, they wouldn’t be on your website. The best action you can take to reduce index bloat is to clean up. Delete pages with duplicate and thin content, consolidate pagination, and remove outdated pages that are of no value.
Thin content, spam and more, which contributes to index bloat, is challenging to filter out. Make sure that you dedicate resources to your technical SEO, and remove what isn’t needed. A simple clean-up will do wonders for your SEO and will use fewer resources as well. It’ll optimise the quality evaluation of your site for search engines, provide a cleaner index and increase your ranking.
To learn more, talk to the Team at Sprocket Digital.