It’s a well-known fact that Google is the most popular search engine in the world. Its prominence explains why most digital marketing strategies focus on optimising their website and content for this search engine. It’s important to remember that other avenues can help your business reach customers. According to Alexa.com, YouTube is second only to Google in the list of top websites on the Internet. Video content is fast becoming a catalyst for effective marketing online. With 6 billion hours of video content viewed monthly, YouTube’s potential is in a league of its own. It comes as no surprise then that YouTube advertising has a role to play in digital marketing. How can you make the most of this opportunity? Keep reading to learn how.

  1. First Things First: Do Some Research On Your Audience

Selling to an online audience presents a new challenge to businesses as traditional demographics such as geography don’t limit your message. You need to conduct thorough research to find out who your potential customers are on Youtube and how to reach them.

  1. Maximise Your Use Of The Video Targeting Feature

Once you’ve done the groundwork to find your audience, you can make use of video targeting to reach them. Customise your audience as much as possible to ensure that the traffic you get from YouTube content is more likely to translate into sales. The point is to hook leads that you can convert. Never lose sight of this.

  1. Analytics Are The Keys To Getting It Right

Work with a team of data analysts to help you learn more about how your audience interacts with your video content. It will help you weed out weak links over time. The more relevant your content, the more effective it will be. Fortunately, you have the option to have analytics reports sent directly to you from YouTube. Make sure you have the right digital marketing experts in your corner. They’ll decode the stories that the numbers tell accurately.

  1. Optimised Your YouTube Advertising Campaigns

Don’t be haphazard in your content roll-out. Everything that you put out must be intentional. Research which words you can use in the description to boost your optimisation ranking, as well what the ideal length of your video and its title should be. Your content must be as deliberate as it is entertaining.

Still not sure how to put together the YouTube advertising campaign of your dreams? That’s what Sprocket Digital can help with. Contact us to start using this platform to benefit your business.

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