Headlines so good your customers stop scrolling Native ads can be tricky – they’re designed to match the look and feel of the platform they’re on, so to be successful they have to simultaneously fit in with the surrounding content and stand out enough for your customer to stop scrolling and click. For this reason, …
Writing a Compelling Headline for Your Native Ads Read More »
How many leads do you really need to reach your target, and how much are you willing to invest to get there? Let’s say you want to increase your business revenue by $2 million this year. To reach this goal you know you need more sales, which means more leads, which means more (or better) …
Do the Marketing Math: Calculating Ad Spend to Reach Your Goals Read More »
Give Your Business The Marketing it Deserves You’ve spent countless hours on your business, pouring your attention into nurturing it from an idea into a living thing, and now you’ve grown so much it’s time to entrust your digital marketing to someone else. It’s a bit like sending your child off to school for the …
What To Look For & Avoid When Choosing A Digital Marketing Agency Read More »
How Apple’s New Update Will Affect Your Ads, and What You Can Do in Response In late 2020, Apple began rolling out its iOS 14 update around the world, to some controversy. The update includes a major change in the way that iOS apps track users: a new requirement for users to opt-in to allow …
1. Remarketing Remarketing is the king at bottom of the conversion funnel. It is cheap, highly targeted, and effective. If you are yet to implement a remarketing strategy, you should do so immediately. In order this to be as successful as possible, you should: Segment remarketing visitors into separate audience pools (as long as you …
Four Strategies for Converting Bottom of the Funnel Prospects Read More »