May 2020 - Sprocket Digital

Uploading Offline Conversions to take Account Performance to the Next Level

You can think of Offline Conversions as any conversions that have occurred outside the online environment, such as approved loans, retail purchases or high worth purchases (vehicles, houses, boats etc). Offline conversions are important to measure in the online world, as many of these conversion paths might have started with a digital click, and if …

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Daunted By Digital? Don’t Be

An argument we often hear against digital marketing is that it is too complex. Too complicated. Too difficult for the average business owner to understand, let alone implement. We tend to agree with all of these things, to a point. Words like programmatic marketing, search engine optimisation, or conversion rate optimisation aren’t exactly easy to …

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SEO Has Changed But It’s As Important As Ever

When it comes to digital marketing, Search Engine Optimisation in Auckland (SEO) still has a huge role to play. This is contrary to what many people have said in recent times. They point to the way SEO has changed in the past few years and have come to the conclusion that Search Engine Optimisation is …

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Maximize Campaign Performance with A/B Testing

What is A/B testing? A/B testing, in the digital marketing world, is the science of comparing 2 versions of a digital marketing asset to measure which has a better performance. Generally, A/B testing is conducted on ads, landing pages, audiences or EDMs. Common measures of success are the conversion rate or the click-through rate but …

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Turn to data, not doubt, in a downturn

How to make your advertising dollars count when you need it most We’ve seen it happen before, and we’re seeing it again now – as the threat of recession looms and encroaches on business profit, owners react with fear and quickly withdraw expenditure wherever they can. One of the first things to go is often …

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Uploading Offline Conversions to take Account Performance to the Next Level

Daunted By Digital? Don’t Be

SEO Has Changed But It’s As Important As Ever

Maximize Campaign Performance with A/B Testing

Turn to data, not doubt, in a downturn

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Month: May 2020