Month: May 2020

Uploading Offline Conversions

Uploading Offline Conversions to take Account Performance to the Next Level

You can think of Offline Conversions as any conversions that have occurred outside the online environment, such as approved loans, retail purchases or high worth purchases (vehicles, houses, boats etc). Offline conversions are important to measure in the online world, as many of these conversion paths might have started with a digital click, and if …

Uploading Offline Conversions to take Account Performance to the Next Level Read More »

Daunted by Digital...Don 't Be

Daunted By Digital? Don’t Be

An argument we often hear against digital marketing is that it is too complex. Too complicated. Too difficult for the average business owner to understand, let alone implement. We tend to agree with all of these things, to a point. Words like programmatic marketing, search engine optimisation, or conversion rate optimisation aren’t exactly easy to …

Daunted By Digital? Don’t Be Read More »