You’ve invested in digital marketing to generate relevant website traffic for your eCommerce store. You’ve spent hours going through your Google Analytics and Hotjar accounts to optimise your website’s conversion rate. Sales are going great BUT the profit just isn’t there. Should you increase your marketing budget to get more traffic? Should you spend more …
When you’re a client at Sprocket, our Growth Advisors are your partners on the road to success. They’re armed with the tools, know-how, and ambition to scale up your business growth with the power of digital marketing, using a custom made strategy to optimise your potential. Our Growth Advisors do exactly what the name says …
Making the wheels turn at Sprocket – A day in the life of a growth advisor Read More »
Businesses often favour Organic or Paid Search, while completely neglecting the less favourite of the two. Even though both channels operate in the same area, they require very different strategies and skillsets to achieve success. The truth is that most Paid Search account managers should spend more time with Organic Search, and vice-versa. Studies have …
Using Organic Search to Grow Reach in Paid Search Read More »
If you have an eCommerce store, you’ve come to the right place. Today we will share five cornerstone strategies to add to your eCommerce marketing strategy to help to generate profitable and consistent sales via digital channels. Spend time optimising product pages Information conveyed on your product pages is of critical importance. This information is …
5 Foundational Strategies for Successful Ecommerce Marketing Read More »
Businesses and agencies use different metrics to determine the success of their digital marketing campaigns. A common metric used is Cost per Acquisition (CPA). Is the traditional CPA metric a reliable measure of success? Probably not as much as you think. What is Average Cost per Acquisition? Average CPA is calculated by dividing the total …