Branding is great for your business, and everyone appreciates having a website that looks good and communicates what your business does. However, this isn’t the reason that you’ve forked out your hard-earned money to have one built – and it’s not why you devote cash to marketing your business either. You want to get something …
Google has implemented hundreds of different changes to AdWords over the years, and they aren’t going to be stopping any time soon. Come September 2019 they’ll be applying a new average SERP position metric for Google Ads. Here’s what you need to know about the coming changes, and how they’ll affect your Google Ads on …
Google SERPs: Say Goodbye To The Average Position Read More »
Not everyone is an SEO expert, which is why external assistance is so often utilised by small businesses who want to increase their Google rankings. However, it’s possible to make a few small changes to your SEO before you call in the big guns. If your competitors are above you in search results, you’ll want …
A recent study performed by a well-known marketing analytics firm recently revealed that most of Google’s searches are not achieved by clicks. It means that the number of searches that have resulted in a direct answer on Google has increased, and clicks on PPC campaigns and Organic links are falling. These searches are called no-click, …
The Majority of Google Searches Are No-Click – So, What Does This Mean? Read More »