Mobile capabilities have become so far-ranging, that these days we can do almost anything with them. Seeing an ad and being able to contact the business with one click to activate a phone call is increasing in popularity, and for that reason, call tracking has become critical for the modern marketer. Here are a few …
Google Ads can be highly competitive, so it’s essential to find ways that will lower your Cost Per Click or CPC of the keywords you’re bidding on. Depending on where your business is located, your target market, and your industry, there are a few ways to do this. Here are some tips that you can …
Video content is becoming more and more prevalent, and will soon make up the majority of all web traffic. So if you’ve recently added YouTube advertising to your digital marketing strategy, you’re on the right track to bumping your competitors a few more steps behind you. YouTube is a highly lucrative platform to advertise on, …
While the yellow pages directory continues to collect dust, the growth of people using their smartphones to jump onto the internet to look for a product or service is massive! For that reason, businesses have been adding mobile marketing to their digital strategies, so that they can generate more leads through online advertising. Here’s everything …
As a business with a website, you’ll have goals that you want to be met, especially when it comes to site traffic. Your website is essentially a sales platform which should drive visitors to complete the desired actions. There are many ways you can improve the effectiveness of this platform, and Conversion Rate Optimisation (CRO) …