Digital marketing is a function of running any business in modern day New Zealand. At the same time, it also presents a maze of metrics that can leave even the most seasoned entrepreneur feeling out of their depth. The data available on the Net is so vast and intricate that deciphering the story it tells …
Understanding Your ROI From A Digital Marketing Perspective Read More »
The world is moving away from traditional marketing methods such as print media and TV ads and towards digital marketing and optimisation. It isn’t surprising, seeing as people spend the majority of their days on the internet or social media. The average internet user browses the net for anything and everything – from looking for …
7 Ways A Digital Marketing Agency Can Transform Your Business Read More »
Understanding human behaviour has always been a major part of effective marketing. In the digital age, the way we monitor and understand the behaviour of customers has taken on many forms, with one of the more prominent approaches being last-click attribution. In this article, we discuss how to move past the somewhat rudimentary way that …
Last-Click Attribution – The Bigger Picture to Online Marketing Read More »
Voice search has become a highly-utilised tool for many people who use smart devices. It became famous when Apple introduced it with Siri. After this, Microsoft created Cortana for Windows, and now Google has its voice assistant too. It’s all based on artificial intelligence, allowing you to control and command other devices and even your …
It’s difficult to believe that the world of online shopping has existed for about three decades now. The novelty never seems to wear off, but that’s because the landscape is ever changing. From the early days of Amazon at the beginning of the 1990s to the highly competitive environment that we know now, growth and …
How To Get the Best Out of Google Shopping For Your Business Read More »